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  • Writer's pictureMegan Ansbro

Creating Content that Converts: The Ultimate Game Plan!

As a business owner, you know that creating high-quality content is essential for attracting potential customers and engaging with your existing ones. But, simply creating content isn't enough - you need to make sure that your content is actually converting those readers into paying customers.



In this blog post, we'll discuss tips and strategies for creating content that converts, including answers to some frequently asked questions.



What does content that converts mean?


When we talk about content that converts, we're referring to content that leads to a specific action being taken by the reader. This action could be making a purchase, filling out a contact form, signing up for a newsletter, or any other action that ultimately leads to a conversion. The goal of content that converts is to move your reader along the customer journey from awareness to consideration to purchase.



How do you write contents that convert?


To write content that converts, you need to understand your audience and their pain points. What are their challenges, and how can you help solve them?

Use this knowledge to create content that speaks directly to their pain points, offers solutions, and clearly demonstrates the value of your product or service. It's also important to use clear and concise language, as well as powerful headlines and subheadings that grab your reader's attention and keep them engaged.



How do I create high converting content?


There are a few key things to keep in mind when creating high converting content. First, make sure that you're targeting the right audience. You should have a deep understanding of who your ideal customer is and what their pain points are. Next, focus on creating content that is useful and valuable to your audience - this could be in the form of blog posts, videos, infographics, or any other type of content that resonates with them.


Finally, make sure that you're using clear calls-to-action (CTAs) that encourage your reader to take a specific action, such as signing up for your newsletter or making a purchase.



What are the types of content that converts?


There are several types of content that are known to convert well, including:

  1. Case studies: Showcasing how your product or service has helped solve a specific problem for a real customer can be very powerful. Discover how Take Over My Social's expert Facebook ad strategy helped Apres achieve an impressive 22k boost in their business growth.

  2. Customer testimonials: Social proof is a powerful motivator, and including testimonials from satisfied customers can help build trust and credibility with your audience. Watch the video testimonial from Fred Cruz, founder of Apres, to hear about our work firsthand.

  3. Video content: Videos can be a great way to showcase your product or service in action, and can be more engaging than written content. If you're looking for inspiration, check out one of our highest-rated videos on YouTube to see how we use video to captivate and inform our viewers.

  4. Infographics: Visual content like infographics can be a great way to present complex information in an easily digestible format.


How do I write copy that converts?


To write copy that converts, start by focusing on your headline - it's the first thing your reader will see, so it needs to be attention-grabbing and compelling. Next, focus on crafting a clear and concise message that speaks directly to your reader's pain points. Use persuasive language that demonstrates the value of your product or service, and be sure to include a clear CTA that encourages your reader to take action.



What are the 4 types of content to create?


The four types of content that you should consider creating are:

  1. Educational content: This could be in the form of how-to guides, tutorials, or other educational resources that help solve a specific problem for your audience.

  2. Entertaining content: This type of content is meant to be fun and engaging, and could include things like quizzes, memes, or other lighthearted content.

  3. Inspirational content: Inspirational content can be very powerful, and could include things like success stories, motivational quotes, or other content that inspires your audience to keep pushing forward and achieving their goals.

  4. Promotional content: This type of content is focused on promoting your product or service, and could include things like product demos, promotional videos, or discounts and offers.


In conclusion, creating content that converts requires a deep understanding of your audience's pain points and needs, as well as a focus on providing value and clear calls-to-action.


By creating content that speaks directly to your audience and provides solutions to their problems, you can move them along the customer journey towards conversion. Remember to experiment with different types of content and tactics, and always measure your results to see what works best for your business.


Ready to start creating content that converts? Book a discovery call with me today to learn how we can work together to take your content marketing to the next level. Click here to schedule your call now.



Thanks for reading!


Meg:)

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