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  • Writer's pictureMegan Ansbro

Google Search Console: A Beginner's Guide

Updated: Mar 28, 2023

Google Search Console is a free tool provided by Google that helps website owners monitor and optimize their site's performance in Google search results. As a website owner, you can use Google Search Console to identify and fix any technical issues that may be affecting your site's search visibility.





In this article, we'll take a closer look at Google Search Console and how it can benefit your website. If you're interested in learning more about website design or optimizing your website for search engines, I invite you to book a discovery call with me. You can do so by visiting my website, Take Over My Social, and scheduling a call using this booking link.




What is Google Search Console?


Google Search Console (formerly known as Google Webmaster Tools) is a free web service that helps website owners monitor and maintain their site's presence in Google search results. It provides a range of tools and reports that help you understand how your site is performing in search, identify technical issues that may be impacting your site's visibility, and optimize your site's content for better search rankings.



How do I access Google Search Console?


To access Google Search Console, you will need a Google account. If you don't already have one, you can create one for free. Once you have a Google account, you can sign up for Google Search Console at https://search.google.com/search-console.


After signing up, you will need to verify ownership of your website. There are several ways to do this, including adding a meta tag to your site's HTML code or uploading a verification file to your site's root directory. Once you've completed the verification process, you'll have access to all of the features and tools within Google Search Console.



Is Google Search Console for SEO?


Yes, Google Search Console is an essential tool for SEO (search engine optimization). It provides valuable data on how Google crawls and indexes your site, and allows you to identify and fix any technical issues that may be affecting your site's search visibility. By using the information provided by Google Search Console, you can optimize your site's content and technical performance to improve your site's search rankings and visibility.



What is the difference between Google Search Console and Google Analytics?


Google Search Console and Google Analytics are both tools provided by Google, but they serve different purposes. Google Search Console focuses on your site's presence in Google search results, while Google Analytics provides insights into your site's traffic and user behavior.


Google Search Console provides data on how your site is performing in Google search results, including how many clicks and impressions your site receives, which search queries are driving traffic to your site, and which pages are being indexed by Google. Google Analytics, on the other hand, provides data on your site's traffic and user behavior, including how many visitors your site receives, where they come from, and how they interact with your site's content.



How do I add Google Search Console to my website?


To add Google Search Console to your website, you will need to sign up for an account and verify ownership of your site. Here's a step-by-step guide on how to do it:

  1. Go to https://search.google.com/search-console and sign in with your Google account.

  2. Click the "Add a Property" button and enter your website's URL.

  3. Follow the prompts to verify ownership of your site. You can verify ownership by adding a meta tag to your site's HTML code, uploading a verification file to your site's root directory, or adding a DNS record to your domain's DNS settings.

  4. Once you've verified ownership, you'll have access to all of the features and tools within Google Search Console.



Conclusion - Do you need Google Search Console?


Google Search Console is a powerful tool that every website owner should be using. It provides valuable insights into how Google crawls and indexes your site, and allows you to identify and fix any technical issues that may be impacting your site's search visibility. By optimizing your site's content and technical performance using the information provided by Google Search Console, you can improve your site's search rankings and visibility.


If you're looking to update or design a website from scratch, or if you need help optimizing your site for search engines, I invite you to book a discovery call with me. You can schedule a call by visiting my website, Take Over My Social, and using this booking link. I look forward to hearing from you!


Thanks for reading!


Meg :)

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